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[English] Is Haircare (D)evolving?

Our hair signals our identity. This year, the world has changed at an extraordinary rate. We’ve seen emerging trends, styles and tools – all of which have led to a shift in beauty attitudes.

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According to Mintel, since lockdown, we have MORE time for beauty. For example, using hair/scalp treatments has been one of the top six beauty and grooming activities being carried out by consumers.

Key Ingredients

Hair care regimes are devolving from tradition and evolving into something new to consumers. Evolving from 2/3 quick steps, to a 5+ ritual of treatment, cleanse, nourish style/colour and protect, here’s our key ingredients, with emphasis on natural hair style.

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Featured ingredients from: Evonik Nutrition & Care

Treatment

Cleanse

Nourish

Protect

Personality

Concepts

Within Personal Care, Surfachem are industry experts in ingredient selection, formulation design and stability testing. We’re not just a speciality chemical distributor, we also create our own product concepts and formulations. By scanning the market and identifying up-and-coming trends, we have created the below hair care product concepts at our technical lab in Huddersfield.

For more information or to request a sample, please contact us or send us an email at info@surfachem.de.

Donnerstag, 04 Juni 2020

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